12 days after the changes went live on logoclothz.com. Here is the full checkpoint against the July 8 baseline. The headline: it is working.
Site Level
Clicks are up 9% - 270 to 293 - on impressions that actually dropped 2%. That means click-through rate is doing the lifting, not raw visibility. That is exactly what a title rewrite program is supposed to show first. Better titles, same impressions, more clicks. The signal is clean.
The Wins
The money page is moving. The /6ft-custom-logo-tablecloths page - the one holding all the head terms - went from 62 to 79 clicks, a 27% increase. Position improved from 7.6 to 7.0. The queries behind it tell the story:
- “custom tablecloth with logo” jumped from position 7.9 to 5.7
- “custom table cloth” went from 1 click to 6, CTR up 8x (0.1% to 0.8%)
- “custom table covers” went from 1 to 4 clicks
15 keywords crossed into the top 3. Including real volume terms:
- “logo tablecloth” - 600 searches per month - moved from position 12 to 3
- “what size table cloth for 8 ft table” - 500 per month - moved to number 1
- “6ft tablecloth size” moved to position 2
- “table cloth for 8 ft table” moved to position 3
- “table cover with logo” moved to number 1
- “garbage can covers” moved to number 1
“Personalized table cloths” - the query we added to the /custom-tablecloths title - nearly 4x its impressions, from 73 to 270.
The AEO posts are indexed and performing. All 5 are in Google Search Console with impressions and strong debut positions:
| Post | Position |
|---|---|
| Bulk discounts | 1.6 |
| High quality printing | 3.6 |
| Design your own | 4.5 (2.2% CTR) |
| Printing techniques | 7.0 (3.0% CTR) |
Those CTRs are 5 to 10 times the site average. The question-title format is doing its job. This strongly supports releasing batches 2 through 4 now rather than waiting weekly.
The Soft Spot
There is one pattern-shaped regression worth calling out. A cluster of dimension and sizing fact-queries where the guides held number 1 have slid:
- “6ft table dimensions” went from position 1 to 5
- “table cover sizes” went from 1 to 9
- “8ft table cloth dimensions” went from 1 to 10
- “how to measure a round table” went from 2 to 10
The cause is legible. When we retitled the guides to question format - “What Size Tablecloth for…” - Google re-mapped them. They picked up the high-volume question phrasings (that new number 1 on “what size table cloth for 8 ft table” is the same page) but loosened grip on the “dimensions” vocabulary that no longer appears in titles or top headings.
The trade is net-positive on volume. But we do not have to accept the losses. The fix is additive: one H2 section per guide with the dimension facts stated plainly - “6 Foot Table Dimensions” - restoring that vocabulary in the content without touching titles, URLs, or the question-format wins. Seven small content edits. That is the next move.
Scoreboard vs Baseline
| Metric | Jul 8 Baseline | Jul 21 | Read |
|---|---|---|---|
| Site clicks (13-day window) | 270 | 293 | +9% |
| 6ft category clicks | 62 | 79 | +27% |
| “custom tablecloth with logo” position | 9.4 (90d avg) | 5.7 | strong |
| Keywords newly in top 3 | 0 | 15 | incl. 600 and 500 vol terms |
| AEO posts indexed | 0 of 5 | 5 of 5 | ranking pos 1.6 to 7 |
| Regressions | 0 | ~8 dimension queries | fixable |
12 days in. The foundation is holding. The next move is the 7 H2 fixes to recover the dimension vocabulary, then releasing the next batch of AEO content. More to come.
Find me across the web
Stay curious, my AI friend. It's the secret sauce - think like you are seven. - Ryan